Differentiate your OOH business with dynamic audience measurement insights
Industry shift toward audience-led campaigns
Rise in popularity of digital OOH
Currently available data is static and unable to show finer spatio-temporal details
Powerful proprietary algorithms crunch mobile network data into dynamic in-depth insights
Insights are based on actual movements of millions of people across Australia
Insights are enriched by audience measurements such as demographic information, time of day, trip frequency
Insights generated are fully compliant with privacy laws and regulations
What are the audience reach and frequency of impressions for each asset?
What are the demographics and mobility patterns of the people who pass each asset?
What are the common routes and roads taken by your target audience?
Which assets will your target audience be exposed to?
Use insights on audience profiles and movement to optimise asset planning and investment
Optimise multi-site campaigns with audience movement and demographic profiles
Plan and develop insight-driven campaigns with access to dynamic human mobility data
How it works
DataSpark determines who is passing by an outdoor asset by studying users' locations as observed in their mobile network data.
Data observations are cleaned and processed into trips. Our powerful algorithms then determine the most likely routes used in these trips.
This identifies the roads used and the direction of travel, and thus the assets viewed. Demographic information from mobile network data enables finer audience profiling.